Privacy Policy

17th February 2025

This Privacy Policy outlines important information regarding the use and disclosure of information collected via this website. Cherry provides this Privacy Policy to help users make an informed decision about whether or not to use this website. On our website, we recognise that the privacy of your personal information is important. We may change this privacy policy in the future, at our sole discretion. By using or accessing this Site, or any application, product, website, tool, and/or service from Cherry, you understand and accept this privacy policy. The following outlines our privacy policy.

Information we collect

This Privacy Policy covers our treatment of both "Personal Information" and "Device Information" that we collect when you are on our website.

  • When using the Site, to utilize some of the services and/or features, you may be asked to provide, or you may choose to upload, certain personally identifiable information about yourself ("Personal Information") such as your phone number, year of birth, social media profiles, or other information.

  • Device Information is data that we automatically collect about the device you use to access our site. This includes information like what type of device you are using, your device's unique identifiers, your device settings, your operating system, and geo-location data.

Log data

As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Additionally, if an error occurs, we collect data about your device and the error to understand what went wrong to improve our service.

Personal information

We may request personal information, such as your name, email address, physical address, payment information, and social media account details when you register for an account or purchase our products or services. This information is used to:

  • Fulfill your requests and process transactions

  • Provide relevant information and updates

  • Offer customer support and service


User generated content

Any personal information or content you voluntarily disclose online for the purpose of publication will become publicly available after posting and subsequent review or vetting process. Once published, it may be accessible to third parties not covered under this privacy policy

Collection and use of information

To provide you with our platform’s core features and services

  • To contact and communicate with you for analytics, market research, and business development, including to operate and improve our website, associated applications, and social media platforms

  • Device Information is data that we automatically collect about the device you use to access our site. This includes information like what type of device you are using, your device's unique identifiers, your device settings, your operating system, and geo-location data.

  • To enable you to access and use our website, associated applications, and social media platforms

  • For internal record-keeping and administrative purposes, and to comply with our legal obligations and resolve any disputes

  • For security and fraud prevention, ensuring our sites and apps are safe, secure, and used in line with our terms of use

  • For technical assessment, including to operate and improve our app, associated applications, and social media platforms


Sharing of personal information

We may share your personal information in the following situations:

  • With Service Providers: Sharing your personal information with Service Providers to monitor and analyze the use of our Service, and to contact you.

  • For Business Transfers: Sharing or transferring your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.

  • With Affiliates: Sharing your information with our affiliates, requiring them to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or are under common control with us.

  • With Business Partners: Sharing your information with business partners to offer you certain products, services, or promotions.

  • With Other Users: When you share personal information or interact in public areas with other users, such information may be viewed by all users and publicly distributed outside. If you interact with other users or register through a Third-Party Social Media Service, your contacts on the Third-Party Social Media Service may see your name, profile, pictures, and description of your activity. Similarly, other users can view your activity descriptions, communicate with you, and view your profile.

  • With Your Consent: Disclosing your personal information for any other purpose with your consent.

Security of your personal information

We adhere to generally accepted industry standards to protect your personal information. However, no method of transmission over the internet, mobile technology, or electronic storage is completely secure. While we strive to maintain physical, electronic, and procedural safeguards to protect the confidentiality of the information we collect online, we cannot guarantee its absolute security.

We cannot ensure or warrant the security of any information you transmit to us or provide online, and you do so at your own risk. You must accept all risks associated with data transmission, including the possibility that your personal information may be intercepted in transit. Please be careful and responsible when you are online.

If you believe your interaction with us is no longer secure, please notify us immediately by contacting us at sharnam@cherryapp.in

How long we keep your personal information

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our legal agreements and policies. Additionally, we retain usage data for internal analysis purposes

Use of third-party services

We may utilize various third-party services to support our Services, such as hosting our blogs and wikis, and to help us understand and improve how our Services are used. These third-party service providers may collect information sent by your browser or mobile device, including cookies, your IP address, and device ID.

We may share this information with service providers who perform services on our behalf, such as processing information requests, displaying stored data you access, assisting us in marketing, and conducting audits. Additionally, we may share your personal information with our clients, affiliates, or other third parties for purposes such as enhancing our Site’s functionality, providing associated products and services, and matching influencers with brands for possible collaborations.

These companies will be permitted to obtain only the personal information they need to provide their services, will be required to maintain the confidentiality of the information, and will be prohibited from using it for any other purpose.

Third-party links

Our website may contain links to other websites, and other websites may reference or link to our site. These external domains are not under our control. We do not endorse, screen, or approve the privacy practices or content of such websites, and we are not responsible for them. We encourage you to review the privacy policies of any external sites you visit.

Children’s policy

You must be 13 years or older to use Cherry. Our services are not intended for users under the age of 13, and we do not knowingly collect personal information from individuals under this age. Suppose we become aware that a user under the age of 13 has provided us with personally identifiable information. In that case, we will make all reasonable efforts to identify and delete such information from our database.

Changes to this policy

We reserve the right to modify this Privacy Policy at any time without prior notice. When changes are made, we will post the updated policy here and revise the "last updated" date accordingly. For any significant changes, we will notify you either by prominently posting a notice on our website or by sending you an email. Your continued use of the Site after any changes indicates your acceptance of the revised Privacy Policy.

Grievance officer

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below: